Drishtee as an Innovator:

More than 600,000 villages of India house two-thirds of its people, and earn one-third of the national income. A report by the National Council of Applied Economic Research (NCAER) in India shows that rural consumers represent more than 50 percent of consuming classes and are the prime target market for consumer goods and essential services such as education, healthcare and employment. Despite such an open market, around 68% of the rural economy still lies untapped. Villagers are desperate for appropriate services at affordable cost - from education to market access, from telecom to healthcare, from financial intermediation to entertainment. But the non-availability of such services linked to the lack of perceived opportunities in rural areas by the investors creates a dead end for progress.

Drishtee’s innovation is manifested in charting an alternate distribution network for products and services in rural India.

Drishtee as an Initiator:
Drishtee has been able to successfully initiate and run several services in various parts of Rural India, for which the villagers mostly have to travel to the nearest town or city.

• Education
  
• Employment generation
  
• Initiation in Women Empowerment
  
• Providing Health services
  
• In Promoting the Rural Artisans
  
• Micro-finance and Banking