India has more than 0.6 million villages, housing two third of its people, earning one-third of the national income. The market potential therefore is immense.

Drishtee plans to target a mere 5% out of a $40,000/village service market in the country initially. When Drishtee started, its service offerings initially targeted landed farmers. Presently, Drishtee's model provides services for practically every individual in the rural area. Some services provide immediate returns to the customers. Others have future potential payoff to society such as providing education to the youth that would help them get employment later on in life. About 15% of an average village's population takes advantage of the kiosk services where ever it has been set up. This percentage is likely to increase with expansion in Drishtee's service offering.