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The quantum of social businesses and opportunities for livelihood improvement at the Base of the Pyramid (BoP) market is enormous. The practical need for promoting enterprise development is to create appropriate institutional framework to support entrepreneurial development, enable right processes and systems to risk taking and risk sharing.
Drishtee believes in innovation and entrepreneurship as the key to sustainable development. Drishtee sees enterprise development as a strategic development intervention that could accelerate the livelihoods of people at BoP.
So, Drishtee acts as a network orchestrator, which creates innovative business models to meet rural needs and attracts entrepreneurs at the local level. In this process, it provides hand-holding support and capital support to the entrepreneur. So far, it has created more than 14,000 such entrepreneur from the BoP market in India. |
